Digital Marketing Strategy
Online marketing has become one of the most successful tools in advertising for any type of business. It’s the appropriate time to invest in internet marketing and know the basic Concepts of that Online world. The core of this course is awareness of online marketing world techniques and secrets, and how to reach targeted customers in a professional and easy way.
In this course, we will discuss the most popular online channels used by the targeted customers to reach potential internet customers, and how to create an integrated online marketing plan, taking into consideration the popular online channels used by each country’s internet users, which will help in building up a reputable online image for your business in the right place with the best ROI.
Learning Objectives:
Upon completion of the program, you’ll be able to:
- Be aware of the main online marketing channels
- New Trends in 2020 for Online Marketing Activities
- Understand how using e-marketing can achieve your business goals.
- Optimize the business website in a professional way
- Creating Online Ads
- Create an Online Marketing plan
- Manage & Monitor any Online Activity
- How to work with an external online agency to improve your e-marketing initiatives
Methodology:
The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentations, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.
Who Should Attend
Schedule Dates
Course Content
- Introduction to Online Marketing
- Online Marketing Statistics
- Advantages & Disadvantages of Online Marketing
- Relationship between Offline & Online Marketing
- Most Popular Online Marketing Channels
- Search Engine Optimization
- How Google Ranking its websites?
- SEO – SEM – SMO – SMM – ASO - PEO
- Alt Tag Images Optimization
- Mobile App Optimization (App Store Optimization- ASO)
- Types of SEO
- SEO Tracking & Monitoring
- ✓ On Page Optimization:
- - Title Optimization
- - Meta Tag Description
- - URL Formula Optimization
- - Content Optimization
- - H1 – H6
- - Internal Links
- - Web Page Ranks
- - Broken Links Checking
- - XML Site Map
- - Search Engines Submission
- Off page optimization
- Google Webmaster Tool
- Link Building & Link Earning
- KPIs of SEO
FAQs
This course is designed to provide a comprehensive understanding of how to plan, execute, and manage effective digital marketing strategies. It covers market research, audience targeting, content planning, paid advertising, analytics, and optimisation techniques to achieve measurable business growth.
Flexible Training Options to Meet Your Needs
We know the importance of flexibility in the success of learning and professional development. This is the reason CounselTrain provides a variety of delivery options for all IT training offered in the UAE to ensure access and convenience for each learner.
Online Instructor-Led Training
Learn from the comfort of your workplace or at home through live virtual sessions led by expert trainers.